At Fuaraìn, sustainability is a fundamental extension of our role as custodians of an extraordinary natural resource. We understand that our responsibility extends beyond formulating exceptional skincare to preserving the pristine environment that makes it possible.
OUR COMMITMENT TO SUSTAINABILITY
HONOURING THE NATURAL WATER CYCLE
The waters we use emerge naturally from artesian springs through a fault line in the granite hills of the Cairngorms. There are no boreholes, no forced extraction, no disruption to the natural rhythm of the land. We take only what nature freely provides, using a small portion of the springs' natural flow while the rest continues its journey to the River Dee.
This approach ensures we maintain the delicate balance of the water cycle that has sustained this remarkable resource for centuries. The rainfall captured by the heather moorlands continues to filter through granite for approximately 50 years before emerging at Pannanich Wells, guaranteeing a sustainable source for generations to come.
PRESERVING OUR SACRED SITE
The area surrounding Pannanich Wells remains largely as it has been for centuries, a protected landscape of extraordinary natural beauty. We work diligently to maintain this pristine environment, ensuring that our presence enhances rather than diminishes the ecological integrity of the site.
Our commitment includes:
- Regular monitoring of the springs' flow to ensure we never take more than nature can sustainably provide
- Protection of the surrounding habitat to maintain biodiversity
- Preservation of the historical structures that mark the springs' heritage
- Minimal intervention in the natural filtering process that gives our waters their unique properties
THOUGHTFULLY CRAFTED FORMULATION
Our Super Active Moisture Cream reflects our commitment to sustainability not just in its primary ingredient but throughout its formulation, based on centuries of traditional medical herbalism:
We believe that exceptional efficacy and environmental responsibility can coexist. Our clinical results prove that skincare can be both highly effective and conscientiously formulated, without compromising on either front.
A LIVING COMMITMENT
Our sustainability journey is ongoing. We continuously evaluate our practices, seeking opportunities to reduce our environmental impact while expanding our positive influence. This isn't a static commitment but a living one that evolves as our understanding of environmental best practices deepens.
Through Fuaraìn, we strive to ensure that the healing waters of Pannanich Wells will continue to flow, pure and protected, for generations to come.
Leaping Bunny
The Leaping Bunny is the best assurance that Fuaraìn has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits.
FREQUENTLY ASKED QUESTIONS
How are the waters incorporated into your product?
Pannanich Wells waters form the foundation of our formula collected directly from the artesian springs and replacing generic distilled water.
What is your sustainability commitment?
We take only what nature freely provides from the springs, use 97.6% naturally derived ingredients and environmentally conscious packaging, and partner with organisations like the Woodland Trust and Keep Scotland Beautiful.
Why do you call yourselves 'custodians'?
We use this term deliberately to reflect our relationship with Pannanich Wells. Unlike conventional business ownership, custodianship implies a responsibility to protect and preserve rather than simply utilise or profit from. These waters have existed for centuries; our role is to safeguard their integrity while thoughtfully sharing their benefits with the world.