Skincare and the 'chemical' vs 'natural' debate
You can't pick up a new product or read an article on beauty without getting into the natural debate. Here's the thing. Did you know that there's actually no formal definition of natural in the beauty industry? And do you sometimes find that there's a lot of conflicting information about what is good for you and what you should be avoiding?
Now we're the first to extol the virtues of the natural world. The water at the heart of our brand is about as natural as it gets, originating in the beautifully unspoilt Scottish countryside with some incredible health benefits.
But here's the thing... water is a chemical, good old H2O! And there's nothing scary about that at all. See how we need to be careful about giving 'chemicals' a bad name?
For all our 'natural' benefits, we're also here to say that we love science too. For keeping products safe, healthy and helping them work brilliantly. Some scientifically developed molecules can be the most tested, efficacious and gentle for your skin. Just like not all natural products are good for your skin (come across a nettle or poison ivy lately?!)
It's about using a little bit of common sense. Think about your overall wellness - natural is great as a start point for being healthy. Eat lots of fresh fruit and vegetables, get plenty of fresh air and exercise. But, when nature can't deliver? Supplement it with 'science' when it's needed!
We're proud of our 'nature powered by science' approach.
The best of both worlds.